Our Charlotte Practice

Innovative Eye Care is Charlotte’s premier eye health and eyewear boutique. You’ll know it the minute you step foot into our office and meet our friendly staff – our priority is to make you look and feel your best.

We will provide you and your family with the best eye health services in a warm, friendly atmosphere. Combining advanced technology, the latest techniques, and our personalized approach, we customize the experience to YOU. Dr. Mumford is skilled in all aspects of eye health, including vision evaluation, disease diagnosis and prevention, pediatric care, and much more. She is an expert in contact lenses from basic fittings to specialty lenses.

Your vision and health are our priorities, but let’s be honest, style is important, too. Our award-winning boutique is stocked with the highest quality and most fashionable eyewear brands in Charlotte. You’ll also find the cutest kids’ eyewear in town – bring your little ones in to model the latest in petite eye fashion. Our stylists are at your beck and call – whether it’s just helping with eyewear or offering advice about an entire outfit. We’ve got your back (and your face!).

Our promise is to tailor your experience so you leave feeling terrific! So come meet our team and find out why people from all over metro Charlotte are coming to Innovative Eye Care.

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Dr. Michelle Mumford, O.D.

Dr. Michelle Mumford always knew she wanted to work in the medical field, but it was because she started wearing (very unfashionable) glasses at age seven and contact lenses at age eleven that her interest in Optometry grew. Her father, also a physician, stressed early on to her and her sister that whatever work they chose in life should be their passion – and that’s exactly what eye health and vision is to Dr. Mumford.

“Protecting my patient’s vision and eye health is the most important part of my job – and I take it very seriously – but it’s also very important to me for our patients leave our office happy and confident.”
She obviously recognizes the value in good vision health, but also emphasizes that style can’t be sacrificed. As a kid growing up with glasses that lacked any sort of “style” (and that’s putting it lightly), Dr. Mumford is acutely aware that the right glasses make all the difference. That’s why she’s stocked the Innovative Eye Care boutique with the best selection of designer eyeglasses and sunglasses around PLUS the biggest variety of contact lenses. She’s created a warm, friendly environment that makes patients leaving feeling better about themselves.

“To see a patient’s eyes light up after putting on new glasses or contact lenses is the reason I do what I do – it never gets old.”

Dr. Mumford is also an expert in fitting contact lenses, including specialty lenses. She has successfully fit thousands of patients with contact lenses in even the most challenging circumstances. 

Dr. Mumford graduated from Auburn University with honors and received her Doctor of Optometry from The Southern College of Optometry in Memphis, Tennessee. She is a member of the American Optometric Association, the North Carolina State Optometric Society, and the Piedmont Optometric Society.

A native Tennessean, Dr. Mumford and her husband, Jeff (her high school sweetheart!), now call their home city Charlotte a “perfect melting pot of newcomers and natives.” And in case you were wondering, even eye doctors have a life outside of the office. Dr. Mumford and her husband stay super busy keeping up with their two very active children,  Amelia and Oliver. She also loves to shop, read, exercise, travel, or soak in the sun on the lake (always wearing the most fashionable sunglasses, of course!). She’s thankful EVERYDAY that glasses are once again “cool” – because they definitely weren’t when she was young.

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